Riot Games’ World Championship this year showcased an incredible AR music show with a mix of real life singers and their virtual counterparts. The song they performed, “POP/STARS,” has amazingly found itself sitting at the top of the World Digital Song Sales Chart!
As reported by Billboard (via Eurogamer) Riot Games seems to have discovered a new viral marketing strategy involving the blending of music and esports. The music video on YouTube has reached over 60 million views in just two weeks and continues to climb.
The video itself features K-pop versions of popular League of Legends champions Ahri, Evelynn, Kai’Sa, and Akali. Lending their voices to these characters are Madison Beer, Jaira Burns, and Miyeon and Soyeon from the K-pop group (G)I-DLE.
According to Nielsen Music, the song managed to sell over 9,000 copies in the week ending November 8th. Additionally, it debuted at number 10 on Pop Digital Song Sales and number 30 on Digital Song Sales.
Riot Games told Billboard that they have plans to “see their company more as a full-fledged music label in the future.” As crazy as it sounds for a game developer to build itself as a music label brand, Riot Games’ success with POP/STAR just goes to show that anything is possible.
If you haven’t already seen the live show from Worlds 2018, you can check it out below.
Featured Image Source: YouTube