In recent times, Ubisoft has been confronted with numerous challenging issues. Apart from the controversy surrounding Assassin’s Creed Shadows, the company has also been dealing with a significant decline in its stock prices lately.
Responding to the current state of the company, Ubisoft’s Director of Monetization ended up blaming the gamers. Why is that?
Ubisoft’s Monetization Director Blames Gamers for the Company’s Current Situation

Stevy Chassard, serving as Ubisoft’s Monetization Director, shared a statement about the state of the video game company through a post on his LinkedIn account
Stevy Chassard expressed that video game companies today are dealing with challenging issues. He lamented the attitude of gamers on social media, who seem to wish misfortune upon these companies and their employees. This trend is not limited to Ubisoft, as other gaming companies are also targets of harsh criticism from gamers.
Although their voices are considered a minority on social media, Stevy Chassard feels hurt and ashamed of the gaming community.
Labeling Gamers as Inhumane

Additionally, Stevy Chassard highlighted the issue of how criticism and comments from gamers also target individuals working in the video game industry on LinkedIn. Observing such behavior, the Director of Monetization at Ubisoft described gamers as being inhumane.
The reason he mentioned such things is due to the harsh criticism and comments from gamers, which have influenced many people affected by hate speech, even though they have worked hard to create the best gaming experience.
He was puzzled as to why gamers would wish for a gaming company to fail just because it doesn’t serve its customers or produce something that satisfies them.
In conclusion, he earnestly wishes for gamers to stop spreading hate speech against the staff or video game companies. He suggests that both parties should support each other in the video game industry.
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