The Overwatch Team has finally revealed that a total of 12.7 million dollars was raised by their Pink Mercy charity campaign. The money was raised primarily through the sales of the skin and of the t-shirt. Charity streamers have also raised an additional 130,000 dollars. All the money will be donated to the Breast Cancer Research Foundation.
The charity campaign went live in May when Blizzard announced the arrival of the Pink Mercy skin and how they would raise money for charity over the next month. For the entirety of May, players could purchase the skin, buy special t-shirts or tune-in to one of the charity streams that were live around the clock. The Overwatch community jumped on the opportunity and Pink Mercy quickly became one of the most popular skins in the game, which spawned a whole bunch of fanart and cosplay as well.
The BCRF, where the money will be donated to, is the world’s leading charity foundation for breast cancer research. The $12.7 dollars donation is the largest donation within one year that the company has received in 25 years. It’s not just a historic landmark for Blizzard or the BCRF, but also for the gaming community that quickly rallied behind the cause. Stephanie Kaufman, Chief Strategic Alliances Officer at BCRF had to say the following:
“Blizzard Entertainment’s record-breaking commitment to activate change for women’s health by mobilizing the gaming community worldwide will have a lasting impact, Blizzard’s support of BCRF will help accelerate breakthroughs in prevention strategies, improved treatments, survivorship and quality of life for breast cancer patients worldwide.”
The BCRF went to the Blizzard Headquarters where they were welcomed by Jeff Kaplan and the Overwatch team. Jeff Kaplan presented the donated amount to the BCRF through a special check presentation and they took some pictures together. The Overwatch team also thanked the gaming community and everybody else that participated in the charity campaign.
The charity campaign was a huge success and clearly shows how positive the gaming community can be. People critical of the video game community will hopefully take a different stance after seeing what a kind-hearted community it can be. Normally gamers are always painted in a negative light, but this time they’re definitely heroes.